Redesign and revamp of the external signage and banners for Hart House, University of Toronto. Working with the Branding Hub to ensure all the branding guidelines were met for U of T, along with following the branding guidelines for Hart House.

I introduced the 3 main programming pillars banners (Arts/Dialogue/Wellness with their respective HH Branding Colours) onto the South Facade, so it gives the public an idea of what the building is for and what it offers. The Theatre Awning was redone in black, and a new sign speaking to the 7 pillars of programming offered at Hart House based on the branding images was created for the Tower Road facade of the building.

I used the Blue from the HH Branding to create visual vibrancy against the historic building stone and to tie in with the Blue I used on the digital screens for the revamped Information Desk inside, which ties in with the overall visitor experience. These screens utilize motion graphics to display the 7 pillars of programming and the daily events listings. The visitor experience for the transition from outside the building to inside the building is seamless, colour and brand wise.

Watch the “Discover Our New Look” Reel