The Hart House Hip-Hop Education Program is evolving with the culture: expanding, deepening, and amplifying voices across generations and borders.

Hip-Hop seeks to deconstruct and challenge long-standing misunderstandings surrounding Black, Indigenous and other racialized people, to investigate systems of oppression and to give power and pride to those engaged in its community.

Working with campus partners and community Hip-Hop practitioners, this program supports values of representation, collaboration and social justice as we explore the key principles of Hip-Hop and its importance in our everyday culture on all three campuses.

I created a core design for this program with illustrative/graphic novel effect figures representing each of the pillars of Hip Hop: DJing, Emceeing, Break Dancing, Graffiti, Knowledge, Beatboxing, Fashion, Language/Lyricism and Entrepreneurialism. Under this design umbrella, I also created graphics for each of key pillars of Hip Hop to be used independently for event and social graphics, while also being used conjunction with the main programming. I created a suite of design graphics that could extend the branding and add diversity to the visual impact of the messaging.

Another key aspect of the design was designing a graffiti tag for HHE – the Hip Hop Education acronym – to be used as a backdrop in the designs and a stand alone tag for support materials like stickers, buttons and totes.

Hart House/U of T Hip Hop Education